Nairian skincare: Armenian quality

The story behind

After living in the United States and working in Silicon Valley for more than 20 years, the founders of Nairian, Ara and Anahit, felt it was time to return home and give back. As they traveled through Armenia, they were awed by the abundance of its nature, and reminded of the ancient culture of herbalism that belonged to their great grandmothers. 

Inspired to enact change, Ara and Anahit founded Nairian with the goal of bringing those ancient traditions together with modern scientific methods. They wanted to engender sustainable growth and well being in their homeland, as well as to bring the secret remedies of our culture to the rest of the world.

Nairian’s team of scientists, agricultural workers, marketers, beauty consultants, and designers, have worked hard to craft a line of all-natural premium cosmetics that promote beauty and health in unison. 

Our Formulation Philosophy
With each of Nairian's products, it delivers a handcrafted recipe made from all-natural and plant-based ingredients, always free of parabens, formaldehyde donors, phthalates, sulfates, synthetic fragrances or other harmful chemicals. The formulas are cruelty-free and non-toxic, expertly developed through years of research, using principles of aromatherapy, and the highest quality essential and carrier oils, to create unique skincare solutions. 

The Name 
Nairi is one of the ancient names of Armenia. It has come to represent the Armenian people, especially in poetry and literature. As we spell it, N-A-I-R-I-A-N is a palindrome: a word that can be read the same way backward and forward. Palindromes are very mathematically elegant - something that appealed to Nairian’s founders.      

The Logo
The Nairian logo represents the fusion of Armenian traditions with nature and modernity. The inspiration for the design comes from the ancient Armenian stone carvings found on monasteries, buildings, and stone crosses all over the country. At the same time, it is modern and pure, reminiscent of sprouting flowers, with the gleaming sun in the center, giving life.