Each year on the Sunday closest to the date of August 15, the Armenian Church celebrates the Feast of the Assumption of St. Mary, the Holy Mother of God. In the Calendar of the Armenian Church, this feast is the fourth of five major feasts that are commemorated, and is the oldest one dedicated to St. Mary.

There are only a few varieties of pomegranate in the world that have sufficient juiciness and sugar content for the production of wine. These rare varieties include the Armenian pomegranate, the crowned fruits of which ripen under the hot sun of the southernmost Armenian region - Syunik. Pomegranate is one of the symbols of Armenia, an ancient symbol of fertility, immortality, love and God's grace. In pagan times, pomegranate fruits were dedicated to the Mother Goddess and the Goddess of fertility, as the fruit that symbolized the breasts of Anahit. The priests washed the sacred altars with pomegranate wine as if it were nectar, therefore, throughout the first four centuries in Christian Armenia, the pomegranate was considered a "forbidden fruit" The fruit that had fallen into disfavor was absent from Armenian official art until the middle of the 7th century, when Catholicos Nerses Ill began the construction of Zvartnots - the Temple of Vigilant Forces - near Vagharshapat, one of the two dominant ornaments of which is a pomegranate.

WINE FOUNDATION OF ARMENIA The Vine and Wine Foundation of Armenia was established in 2016 by the decision of the RA Government for the efficient and coordinated development of the sector, as well as for the introduction of new strategies of state policy and developmental programs. Preserving more than six millennia of Armenian winemaking traditions, Armenia's rich culture and historical heritage are nowadays combined with excellent opportunities for development of viticulture and winemaking, climatic conditions, rich diversity of grape varieties, modern technologies and scientific potential, strengthening the basis of sustainable development of the sector. THE MISSION: • to develop the local viticulture as a guarantee of high-quality wine; • to promote the reputation of the country as a wine exporting country; • to provide high quality raw materials; •to increase the competitiveness of Armenian wines in international markets; • to improve the legislative field and the quality control system; •to develop professional skills of the representatives of the sector; to improve the business environment and increase export volumes.

Kobayr is a 12th-century Armenian monastery located in the village Kober within Lori Marz, Armenia. The monastery was built on a brink of a deep gorge, in 1171, by the Kyurikid princes, a junior branch of the Bagratuni royal house of Armenia.